WHY WE STARTED
Most matcha came in two flavours. Luxury goods that needed a cultural education to enjoy. Or bulk powder that needed no thought at all.
We thought there should be something in between. Real Japanese matcha. No jargon required to buy it.
WHY THE NUMBERS
We source direct from Uji, Kagoshima, and Shizuoka. Instead of naming cultivars, we number them 1 through 6, plus Green Hour.
You don't need to know what makes a cultivar rare to make a good decision. You need to know what you're making. Latte, smoothie, shake, ceremony. We'll tell you which number works.
WHO WE ARE
Knowledgeable, not snobbish. We know our stuff, we explain it plainly.
Quality-focused, not precious. Good matcha shouldn't require a ceremony.
Modern, not trendy. We're not chasing the next thing. We're building ours.
WHERE THIS GOES
We started as a supplier. We've become something closer to a matcha program partner, working with cafés, gyms, hotels, and corporate pantries across Singapore.
We also run experiences: tastings, pop-ups, workshops, and brand activations. Different format, same matcha, same standard.